The takeaway: in ed-tech, completion is a product problem, not a content problem. Anonymized; happy to discuss the journey-design model privately.
Ed-techShipped
Outcomes-driven learning at scale
Most learning platforms optimize for enrollment, not completion or outcome. Designing for the credential employers care about — and for the student who has to finish before they get there — meant rethinking the product.
My role
Product on the learner journey, retention, and outcome attribution.
The insight
Students don't drop out because the content is bad. They drop out because the next step isn't obvious. Removing decisions from the journey — exactly one thing to do today — moved completion more than any pedagogy change.
Scale signal
Education at scale, outcomes-tracked.
Updates
- Sep 2021Replaced the dashboard with a "one thing to do today" single-call-to-action surface. Daily-active rates rose materially.
- Mar 2022Outcome attribution (credential → employer recognition) instrumented; product decisions started rolling up to credential value, not engagement metrics.