Writing

Frameworks I actually use. Demos for every claim.

I write to upgrade the reader's skill, not just inform them. Each essay clears a six-axis quality bar before it ships. Pillar essays are the canonical references; support essays sharpen specific patterns.

AI1 essay

How to evaluate LLM outputs without ground truth

A five-pattern framework for building useful evals when there's no labeled dataset, no obvious right answer, and a deadline.

Jun 15, 2026

4 min read

Startups1 essay

First ten customers for a B2B AI startup

Why the first ten customers of a B2B AI startup are different from B2B-as-usual — and the four moves that have worked across the AI builds I've seen.

Jun 8, 2026

4 min read

Product1 essay

What I learned shipping product across six industries

Six domains — AI consumer, regulated SaaS, last-mile logistics, ed-tech, vertical ERP — and the one through-line that didn't change. A framework you can copy.

Jun 12, 2026

4 min read